The Brand Toolbox is about substance not style
The Brand Toolbox helps people make decisions and take actions that are "on brand" by including explicit instructions and clear-cut tools. We can collaborate on what exactly your firms Brand Toolbox will have, but usually it contains:
- Explanation of the brand strategy along with background and rationale
- Principles and guidelines for delivering brand values and attributes as key touch-points between the brand and outside world
- Sample applications for how the brand should be expressed and delivered.
The end result is clear, consistent, common understanding of the brand amongst all stakeholders.