The process

Well planned. Intentional. Executed, creatively.


Same process, different outcomes

Whether the goal is to streamline your business process or design brand collateral that aesthetically communicates your vision; our approach to these challenges follow the same process.

Good design is good business. We make designing systems and brands a simple three stage process.



1. Evaluate

By analyzing your current business and its processes, including the brand, we evaluate the current state of your organization.

We’ll analyze stakeholder perception of the brand, market position, audience, competitors, values, and more!

Outcomes: Current Brand Audit, Internal Team Analysis, System analysis, Competitor Analysis, Customer/Audience Analysis


2. Strategy

In the Strategy stage we’ll apply the data discovered in the Evaluation into strategic motion.

We'll focus on the brand promise, personality, and value proposition. You’ll also receive a custom Brand Toolbox that will ensure your company will always stay “on brand.”


Outcomes: Developed brand strategy, address identity, brand toolbox


3. Systems

New brand identity, rebrand, or brand refresh--- our brand systems are designed to take varying components and create a cohesive brand, communicating your vision, mission, and value.

Our purpose driven designs will launch your brand to new heights.

Outcomes: visual identity, verbal systems, print collateral, brand standards and guidelines



How much does branding cost?


Budgeting for branding depends on your goals, how much you are ready to invest, are you hiring a freelancer or boutique agency or a world class branding house.  What exactly is the cost? 

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