Well planned. Intentional. Executed, creatively.

Mellie Blue believes that good design is good business. We make designing a brand a simple three stage process. Evalute the current brand. Develop a strategy for success. Launch a cohesive brand system that evokes emotion.


1. Evaluate

The Brand Evaluation is a series of analysis and an audit with the purpose of understanding the current state of your brand.

We’ll analyze stakeholder perception of the brand, market position, audience, competitors, values, and more!

Outcomes: Current Brand Audit, Internal Team Analysis, Competitor Analysis, Customer/Audience Analysis


2. Strategy

In the Strategy stage we’ll apply the data discovered in the Evaluation into strategic motion.

We'll focus on the brand promise, personality, and value proposition. You’ll also receive a custom Brand Toolbox that will ensure your company will always stay “on brand.”

Outcomes: Developed brand strategy, address identity, brand toolbox


3. Systems

New brand identity, rebrand, or brand refresh--- our brand systems are designed to take varying components and create a cohesive brand, communicating your vision, mission, and value.

Our purpose driven designs will launch your brand to new heights.

Outcomes: visual identity, verbal systems, print collateral, brand standards and guidelines

Our Capabilities



Website Design 

E-Commerce Design

System Design


Brand Identity Systems 

Graphic Design

Branded Films

How much does branding cost?

Budgeting for branding depends on your goals, how much you are ready to invest, are you hiring a freelancer or boutique agency or a world class branding house.  What exactly is the cost? 

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