Well planned. Intentional. Executed, creatively.

Professional service firms need to develop a clear, compelling, and differentiated market proposition that speaks to client needs.


Mellie Blue believes that good design is good business. Designing a brand is a simple three stage process. Evalute the current brand. Develop a strategy for success. Launch a cohesive brand system that evokes emotion.


1. Evaluate

The Brand Evaluation is a series of analysis and an audit with the purpose of understanding the current state of your brand.

We’ll analyze stakeholder perception of the brand, market position, audience, competitors, values, and more!

Outcomes: Current Brand Audit, Internal Team Analysis, Competitor Analysis, Customer/Audience Analysis


2. Strategy

In the Strategy stage we’ll apply the data discovered in the Evaluation into strategic motion.

We'll focus on the brand promise, personality, and value proposition. You’ll also receive a custom Brand Toolbox that will ensure your company will always stay “on brand.”

Outcomes: Developed brand strategy, address identity, brand toolbox


3. Systems

New brand identity, rebrand, or brand refresh--- our brand systems are designed to take varying components and create a cohesive brand, communicating your vision, mission, and value.

Our purpose driven designs will launch your brand to new heights.

Outcomes: visual identity, verbal systems, print collateral, brand standards and guidelines